MyHeritage (EU & Nordics)
An online genealogy platform for DNA testing, family tree building, and exploring billions of historical records.
Genealogy
DNA Test
Family History
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Product Recommendation
MyHeritage DNA Kit
Core Features
Provides an ethnicity estimate from 2,114 geographic regions and connects you with relatives through DNA matching. The test is a simple cheek swab. Results are typically available in 3-4 weeks. Free upload of raw DNA data from other services is also available.
Reason to Buy
A good entry point for users curious about their ethnic origins and finding new relatives, especially those with European ancestry due to its strong European database.
Price Range
USD$36–89
Discount Density
high
Suitable For
Beginners in genealogy or individuals primarily interested in ethnicity estimates and relative finding.
User Reviews Summary
Users often praise the detailed ethnicity results and large international user base, especially for European connections. Some find the ethnicity matching can be inconsistent compared to other services.
MyHeritage Complete Plan
Core Features
Includes unlimited family tree size, access to over 19 billion historical records, advanced DNA features (e.g., Chromosome Browser), and AI-powered photo tools like Deep Nostalgia™ for animating photos. Combines all platform features into one subscription.
Reason to Buy
Ideal for serious genealogy researchers who want unrestricted access to all of MyHeritage's tools and its vast historical record database for in-depth family tree building.
Price Range
USD$149–299
Discount Density
medium
Suitable For
Dedicated family historians and users who want to fully utilize DNA results by connecting them with historical documents and an extensive family tree.
User Reviews Summary
Valued for its comprehensive toolset and large record collection. However, many users express frustration with the high cost of renewal after the first year and issues with customer service regarding billing.
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